Creators who look like your customers.
Real small business owners, software engineers, parents and gym-goers, on camera for your brand. Tell us who buys from you and we find the creators who fit.
Every creator below says who they are in their own bio.
ER nurse26Ktypical views · 18K followers
Electrician65Ktypical views · 16K followers
9-to-5er7.7Ktypical views · 17K followers
@1_yungheem, @_simonbp, @notesbynathan on TikTok. Typical views per video, from their last posts.
$133,306in September · 869K followers
$12,350in September · 3K followers · full-time job
$20K/mofrom brands · 62K followers · part-time doctor
$1,113from YouTube in September · 72 years old · 441K viewsBrowse creators by who your customer is.
Nurses5 creators →
Salespeople8 creators →
Trades4 creators →
Teachers4 creators →
Fitness & weight loss12 creators →
AI power users12 creators →
Personal finance12 creators →
Small business owners12 creators →
9-to-5 workers8 creators →
Students4 creators →
Parents8 creators →
Software engineers12 creators →
Job seekers8 creators →Your customer, on camera.
Ads land when your customer sees someone they recognize as one of their own. We find those people, check they're real, and rank the five who fit your brand best.
Tell us your brand and who buys
We search and check every profile
You get your top 5
Finding real creators is the hard part.
"Hiring UGC creators is one of the hardest parts of marketing an app as a dev."
Adrià Martinez, app developer, on X
"From those 150 to 250 DMs, you're probably going to get like five or six really good creators."
Hector Serrano, who runs 50 UGC creators at an AI startup, on Lenny's Podcast
"The risk versus reward is not worth it."
Hector Serrano, on AI-generated creators in ads, same episode
How many DMs would it take you?
125–250
About 10–21 hours of searching and messaging.
Start free. Pay when it's working.
Free
$0
Your top 5 creators, ranked for your brand.
- Instant matches from creators we've already checked
- One fresh search: 5 exact fits, with how to reach each one
- Fresh searches run on TikTok today
Solo
$27/month
Search anytime. Every exact fit, contacts included.
- Up to 3 fresh searches every 5 hours
- Every match quotes the line in their bio or posts that proves it
- Contacts for every exact fit
Less than a lunch. A sourcing hire costs $1,000+ a month.
Start SoloPro
$97/month
Everything in Solo, with 3× the searches.
- Up to 10 fresh searches every 5 hours (Solo gets 3)
- Enough for a new brief every day, and then some
A fresh batch for every ad test. 3× Solo for $70 more.
Start ProEvery plan works from your AI: Claude, ChatGPT, Cursor and more.
Done for you
We message them with your brief and bring you the ones who said yes, with their rates. From $75 per creator who says yes.
Month to month, cancel anytime. Fair use keeps searches fast for everyone.
Measured against Influencers.club, Exa and Claude: see the benchmark.
Why not an AI avatar, a marketplace or a hire?
| CxB | AI avatars | Creator marketplaces | A UGC sourcing hire | |
|---|---|---|---|---|
| Who's on camera | Creators who look like your customers: same age, job and life | A face no one has met | Whoever answers your post | Whoever they find |
| How they're picked | Matched to who buys from you, ranked for your brand | Off a menu | By who applied first | Depends on the hire |
| Proof they get watched | Recent views checked, not just followers | No audience | You check yourself | They check by hand |
| Time to a shortlist | Your top 5 within a day | Not a person | Days of sorting applicants | Weeks to hire, then 2–3 a week |
| New faces for the next ad | 25–100 new each month, never repeated | The same avatars other brands use | Post another job | As fast as one person can go |
| Cost | Free to start, then from $27 a month | Monthly subscription | Fees plus your time | $1,000+ a month |
Your top 5 creators. Free, within a day.
Tell us who buys from you. We'll email you the 5 real creators who fit your brand best. Want new ones every month? Pick a plan.
Reach 50 million+ creators who look like your customers.
- Your top 5, free. Ranked for your brand, yours to keep.
- Real people, no AI. No actors, no avatars, no repost accounts.
- Nothing to pay until they arrive. Paid plans are month to month.
You're in.
- Plan
- Your customer
- We'll email
Look for an email from Ricky at Creators x Brands. Nothing by tomorrow? Check your spam folder.
What do I get for free?
Your top 5 creators of one type, ranked for your brand, with typical views, their best video and how to reach them. By email, within a day. No card.
How do paid plans work?
Search as often as you like. Creators we've already checked come back instantly; a fresh search checks new ones and returns every exact fit, with how to reach them. Fair use is 3 fresh searches every 5 hours on Solo and 10 on Pro. Your first search comes with a payment link, and you can cancel anytime.
Which platforms?
Fresh searches run on TikTok today. The example creators on this page also come from Instagram, YouTube and LinkedIn, found and checked by hand.
How do you know they're real?
They say who they are in their own bio, and their posts show it: shifts, job sites, classrooms, sales floors. We check that they're active, that their videos actually get watched, and that their engagement isn't traded in groups. Then a person reads every profile.
Do they need a big following?
No. If you're running ads, your budget supplies the reach. What matters is that your customer looks at them and sees one of their own.
What does done for you cost?
From $75 per creator who says yes; their rate comes with the yes. How many you need and how often sets the rest, so we settle it on a 20-minute call.