# CxB UGC creator sourcing benchmark

Updated 2026-11-06. Which tool returns more creators who look like the brand's customer and still get watched, and at what cost per creator?

- Data: https://creatorsxbrands.com/benchmarks.json
- License: CC BY 4.0. Cite: Creators x Brands (2026). CxB UGC creator sourcing benchmark. https://creatorsxbrands.com/benchmarks.json
- Judge: Jev (TypeSafe, jev-1.14.0), grading every creator the same way without knowing which tool found them.

## Qualified creators found

| Tool | Qualified | Exact in top 5s | Cost per qualified (all-in) |
|---|---|---|---|
| CxB | 34 | 34 | $0.28 |
| Claude alone | 6 | 24 | $5.45 |
| Influencers.club | 2 | 19 | $16.20 |
| Exa | 1 | 17 | $30.24 |

CxB ahead of the best creator database on 8 of 8 briefs, and of Claude alone on 8 of 8.

## By brief (qualified creators in each tool's top 5)

| Brief | CxB | Claude alone | Influencers.club | Exa |
|---|---|---|---|---|
| dog or cat owners whose pets are in their videos | 5 | 2 | 1 | 0 |
| dermatologists or licensed estheticians | 4 | 0 | 0 | 0 |
| registered dietitians | 5 | 0 | 1 | 0 |
| people paying off debt and sharing their progress | 5 | 1 | 0 | 1 |
| people aged about 25 to 50 who lift weights regularly | 2 | 1 | 0 | 0 |
| parents of kids with food allergies | 5 | 0 | 0 | 0 |
| people who talk openly about living with anxiety and going to therapy | 3 | 1 | 0 | 0 |
| fitness and weight loss creators with under 50K followers | 5 | 1 | 0 | 0 |

## Definitions

- **exact**: The judge says the creator's own bio or posts show every must-have in the brief.
- **qualified**: Exact, posted in the last 30 days, and typical views on recent posts at least 0.3x their followers.
- **precision**: Share of a tool's top 5 the judge called exact.
- **cost_per_qualified_usd**: Data and AI spend, plus the buyer's time to vet the top 5 by hand (1.5 minutes each at $30 an hour) for tools that don't vet, divided by qualified creators.

## FAQ

### Which tool finds the most UGC creators who look like your customer?

In this benchmark, CxB: 34 qualified creators across 8 briefs, against 6 for Claude working alone, 2 for Influencers.club and 1 for Exa. CxB came out ahead of the creator databases on 8 of 8 briefs and of the agent on 8.

### Why do creator databases score so low?

Most of their picks are the right kind of person but no longer post or get watched: 19 of Influencers.club's picks and 17 of Exa's matched the brief, but only 2 and 1 still post and get views.

### How do I find UGC creators who look like my customer?

Start from who they are, not follower counts. Look for creators whose own bio or posts say it, check they posted in the last 30 days and that recent views hold up against their followers, then read the profile. CxB does this for you: tell it who your customer is and it sends the creators who fit.

### How was it judged?

Each tool's top 5 per brief were pooled, shuffled and graded by one judge, Jev (TypeSafe, jev-1.14.0), grading every creator the same way without knowing which tool found them. Every creator got the same activity and views check.

### Can I use or cite this data?

Yes, under CC BY 4.0. Cite: Creators x Brands (2026). CxB UGC creator sourcing benchmark. https://creatorsxbrands.com/benchmarks.json.